Wonders Of Mundane Day
Interesting things pop up in the sight when music along with cellphones are left behind at home, and the walk is on.
Morning walks are rare for me, so they turn into a treasure hunt for all things quirky. The sign above is a delightful treat. Observed just outside the main gate of my colony, it is an unmissable sighting. In fact, it has all the qualities of a classic, yet effective form of advertisement, unlike the ones Spotify shove its users into annoyance. Digital marketing has led to ads that are obsessed with stories, layers, attempts to connect with the audience, getting into the skin, undermining competition, and whatnot. This board here overrides everything. First of all, it recognizes it has a monopoly in the industry. So there is no need to lure with promises or boast about performances. Testimonials are far-stretched. Board is unavoidable, even with a groggy morning head. So the display is at a perfect spot. Now if someone is to avail of this service they have to contact the board. So, there’s a phone number. nothing fancy, not even a second optional number. They know one who needs kabootar jaali is desperate and will keep dialing. Makes today’s entrepreneurs look like such babies. Some of them have CEOs available to contact. Have some dignity. Leave them wondering about your product for once.
Moreover, the art of the board is simple. White paint on naturally available backgorund of brown and green. All in all, there is nothing but respect for the craftsmen who provide this service. Also, simpler things intrigues me the most. Largely for their impact that leaves an impression that deep.